Paid media strategist

Prepare and present detailed reports on campaign performance, including insights, action items, and KPIs, to both internal and external stakeholders, with a focus on clarity and actionable recommendations.

Continuously analyze campaign data to optimize performance, identify areas for improvement, and develop innovative solutions to drive results.

Develop and execute innovative, data-driven paid media strategies that are tailored to our clients’ target audiences, objectives, and brand identity, focusing on creativity and outside-the-box thinking.

Set up and manage accurate conversion and event tracking for HubSpot, Meta, Google Ads, Google Analytics (GA4), and LinkedIn, using tools like Google Tag Manager, to ensure effective monitoring and optimization of campaigns.

Take full ownership of projects, collaborating with cross-functional teams including design, creative, content, and web development, to support paid media strategies with clear briefs and well-defined goals.

Requirements:

• You must be keeping up with the changes in approach and strategy to media buying and must be following influencers in the space to be at the front lines of new strategies and innovative ideas.
• You must understand the importance of a proper conversion tracking ecosystem and be able to speak confidently and assert your philosophy on why a conversion tracking system must be set up a certain way
• You must be able to confidently speak to clients, manage expectations, and contain the social skills necessary to transfer your confidence into them.
• You must be able to conduct comprehensive research analysis and account audits that educate clients and the internal team about findings outside the basic best practices that any amateur marketer would find. Be different and show something that not everyone would think of.
• 5+ years of proven experience as a PPC Specialist or Media Buyer, demonstrating creativity and proactive problem-solving.
• Professional certification in Google Ads and Meta ads required.
• Expertise in digital marketing tools (e.g., SEMRush, Ahrefs, Google Trends, Google Keyword Planner, etc.).
• Strong analytical, interpersonal, and organizational skills.
• Excellent written and verbal communication skills, with a focus on clarity, professionalism, and persuasiveness.
• Experience managing a minimum of $50k per month in ad spend.
• Knowledge of HTML, CSS, Javascript, and Liquid (Shopify) is a plus.
• Familiarity with Google Tag Manager, HubSpot, Meta, Shopify, WordPress, LinkedIn, and
• GA4 required.

Your Attributes

• You take extreme ownership with your work and see tasks and projects through to completion by any means necessary without excuses
• Unique thinker and collaborator who can engage others
• Customer-driven mindset: you strive to see everything through the lens of our client’s target customers to inform strategy
• Sales-driven mindset: you strive to see everything through the lens of our client’s sales teams and support them by driving marketing or sales qualified leads
• Entrepreneurial instincts: you are a proactive self-starter with a solution-oriented attitude
• Insatiable drive to succeed
• Solicits and welcomes feedback
• Highly adaptable; welcomes change and can thrive in a high-growth start-up environment

We Offer you:

Fully Remote work

Become part of a team of smart, open-minded people with individual qualities

You’ll be a part of a rapidly growing company, with plentiful opportunities to grow into leadership roles. And you’ll face a steep learning curve & daily data science, technological, and business challenges.

Work-Life Balance:We understand the importance of balancing work with personal life and offer supportive, flexible work arrangements to help you maintain a healthy work-life balance.

Yamu Media provides a start-up environment and culture; fast-paced and agile with quick decision-making. It’s an honest and open environment where team members at all levels can make a difference and have a say.

We believe in life-long learning and supporting the development of our team. We are committed to internal promotions, offering clear pathways for advancements as your skills are developed and experience is gained.

Salary: Between $1,800 – $2,000 USD for the initial 3-month trial period. After the 3-month trial period, you will receive an increase in salary. Salaries at YAMU are not capped and are periodically increased based on performance and market conditions.

After six months of employment, you will be eligible for commission on business revenue, adding an additional layer of financial growth and reward.